— SAAS & TECHNOLOGY
Software buyers were already researching without talking to you. Now the shortlist often comes from an assistant that reads a handful of sources and names two products. Being one of them is a structural problem, not a brand one.
Almost none of it happens on your homepage, which is why homepage-led messaging work rarely shifts pipeline on its own.
01
Your product against the incumbent, and the alternatives-to search on your own name. Someone will own these pages. It may as well be you.
02
How to solve the problem, described in the buyer’s words rather than your category name, which they may not know yet.
03
Whether you work with the tools they already run. Often the shortest path to a qualified trial, and usually under-built.
04
What ChatGPT, Gemini and Perplexity say when asked for the best tool for a job, and which review sites they lean on to decide.
THE OVERLOOKED ASSETS
Docs, changelogs and API references attract the most technically qualified traffic a software company gets, and they are the sources assistants quote most readily because they are precise and structured.
Yet they usually sit on a subdomain nobody optimises, rendered by JavaScript, with no internal links to anything commercial.
Making sure a JavaScript-heavy app and its docs are actually crawlable, then proving it with real index coverage.
Whether docs, blog and app should share a domain, decided on evidence rather than habit.
Genuinely useful utilities that earn links at a fraction of what a PR campaign costs.
Integration and use-case pages generated at scale, only where each one has something real to say.
The third-party sources assistants trust when they summarise your category, and what they currently say about you.
MEASUREMENT
LEADING
Signups from organic and AI referrals that reach first meaningful use, not raw registration counts.
LEADING
How often you are named in answers to your category’s buying questions, tracked monthly by hand.
LAGGING
Opportunity value where first touch was organic or an AI referral, with the attribution limits stated honestly.
LAGGING
Organic CAC against paid, which is usually the number that justifies the programme internally.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer.
For the app itself, no, because it does not need to rank. For marketing pages and docs rendered client-side, sometimes. We test what a crawler actually receives rather than assuming, then fix the rendering path if it is broken.
Usually yes. Those searches happen whether or not you participate, and a fair comparison written by you beats an affiliate’s version. Be accurate and keep it current, or it becomes a liability.
Where each generated page has genuinely distinct content, yes. Where it is a template with a place name swapped in, it is the fastest way to get a site classed as thin.
Be quotable and be cited. Structured answers on your own site, accurate presence on the review platforms assistants read, and consistent descriptions of what you do. There is no submission form.
Often, yes. Until you know which problem you solve and for whom, the keyword targets will keep moving. Get the technical foundation right and spend the content budget later.
Mostly. We tend to work as the search specialists alongside an in-house team, briefing and reviewing rather than replacing them.
The programme behind long, committee-led sales cycles.
How to become the tool an assistant names.
Comparison, integration and use-case pages, written properly.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: rankings, click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
✓ Written by a senior strategist within two working days
✓ Covers Google, Bing and AI answer engines
✓ One follow-up email, and only if you want one
