SEO FOR MANUFACTURERS
Manufacturing search volumes are small and the order values are not. We build for specifiers and engineers searching by part, standard, tolerance and application, then make sure the AI tools recommend you too.
THE PROBLEM WE USUALLY FIND
Manufacturing sites tend to hide their best content. Specifications sit inside PDFs, product families have no pages of their own, and the terms engineers actually search for appear nowhere on the site.
Ranges, variants and specifications given crawlable pages with structured data, not just a downloadable PDF.
Pages built around the problem being solved, which is how buyers search when they do not know your part number.
Certifications, materials and standards stated in text so both search engines and procurement teams can verify them.
Strategy for outranking the resellers and marketplaces currently sitting above you on your own products.
CLIENT EXAMPLE
A product architecture rebuild, entity-led content across every range, and technical work on a slow, partially indexed catalogue. Reported monthly on enquiries rather than sessions.
+176%
ORGANIC SESSIONS
2.2×
QUALIFIED ENQUIRIES
+363%
AI CITATIONS
+41%
CLICK-THROUGH RATE
BUYER RESEARCH
Engineers and buyers rarely start with your brand name. They start with a part number, a standard, a material, or a description of the problem they are solving, and they compare three or four suppliers before making contact.
Manufacturing sites tend to be built around internal product hierarchies instead, which is why so much of the catalogue never ranks.
Often researching a competitor part and looking for an equivalent. High intent, frequently unranked.
Materials, tolerances, certifications and compliance terms stated in text.
The problem rather than the product, used before they know your terminology.
Supplier and product comparisons, now increasingly done through AI assistants first.
COMMON BLOCKERS
The same five problems appear on most manufacturing sites we audit, regardless of sector or size.
01
Your most valuable content is invisible to search engines and to AI assistants.
02
Ranges exist in a catalogue viewer or a download, with no crawlable page to rank.
03
Resellers and marketplaces sit above you on your own products because their pages are richer.
04
Nothing on the site matches how a buyer describes their problem.
05
Large sites where a meaningful share of pages have never been indexed at all.
06
No way to tell which products or pages generate quotation requests.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer before any proposal.
We work from interviews with your engineers and your existing documentation, and your team technically reviews everything before it publishes. We do not invent specifications.
Frequently yes, because order values are high and your competitors are usually just as invisible. The audit will tell you whether the demand exists before you commit.
Keep the PDF for download, but publish the same information as a page. PDFs rank poorly and are largely invisible to AI assistants.
Partly structural rather than anyone’s fault: marketplace product pages are usually richer than manufacturer ones. It is fixable within a couple of quarters.
Yes. Large catalogues need templated optimisation and indexation control rather than page-by-page work, and we prioritise by commercial value.
Yes. Most of our manufacturing clients sell overseas, and we handle international targeting and hreflang where relevant.
Every sector we work in, and what changes in each.
The wider B2B approach this sits inside.
Where technical shortlists are increasingly built.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: ranking and click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
✓Written by a senior strategist within two working days
✓Covers Google, Bing and AI answer engines
✓One follow-up email, and only if you want one
