B2B SEO
B2B search is not a traffic game. Two hundred of the right visitors a month can beat twenty thousand of the wrong ones. We build for the specifiers, procurement leads and technical buyers who actually sign.
A B2B purchase involves several people researching independently over months. Your search presence has to hold up for all of them.
01
We win the comparison, alternative and specification searches before touching thought leadership.
02
Specification detail, tolerances, datasheets and integrations written for people who read them properly.
03
AEO work so that when a buyer asks an AI for suppliers in your category, your name is in the answer.
04
Tracking enquiries through to qualified opportunities, so SEO is judged on pipeline not form fills.
CLIENT EXAMPLE
Twelve months of entity-led content, a rebuilt product architecture and technical fixes to a slow, badly indexed catalogue. Organic sessions grew, but the number that mattered was qualified enquiries.
+176%
ORGANIC SESSIONS
2.2×
QUALIFIED ENQUIRIES
+41%
CLICK-THROUGH RATE
12 mo
ENGAGEMENT LENGTH
CONTENT THAT CONVERTS
B2B search traffic is small, so each page has to do real work. The pages that close deals are rarely blog posts. They are the unglamorous commercial pages most sites either skip or write badly.
We build these first, because they capture people who already know they have a problem and are deciding who to talk to.
Honest, specific comparisons against the names buyers are also considering.
Full technical detail in crawlable text, not locked inside a PDF download.
Built around the problem, which is how buyers search before they know your terminology.
What you work with, stated plainly. Frequently the deciding question.
MEASUREMENT
LEADING
Enquiries that match your target profile, not total form fills.
LEADING
Whether the named accounts you want are finding you at all.
LAGGING
Opportunity value attributed to organic and AI-assisted discovery.
LAGGING
Tracked back to first search touch, accepting the attribution limits honestly.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer before any proposal.
Usually yes. If an order is worth five figures, forty highly relevant searches a month is a strong channel. Volume is the wrong metric in B2B; relevance and order value are the right ones.
With leading and lagging indicators reported separately. Qualified enquiries and target-account visibility move early; pipeline and closed revenue follow later.
We work from interviews with your engineers and your existing documentation, and everything goes to you for technical review before publishing. We do not guess at specifications.
Rarely. Gated PDFs are invisible to search and to AI assistants. We usually publish the content as pages and gate something genuinely worth an email address instead.
Yes, and it is common. It is a structural problem: your product pages are usually thinner than theirs. Fixable within a couple of quarters.
No. We are a search agency, not a full-service agency, and we work alongside your paid team or recommend someone.
The full programme B2B work usually sits inside.
Our deepest sector experience in B2B search.
Where technical buyers now build their shortlists.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: ranking and click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
