Free search audit

— CASE STUDIES

What the work actually produced.

Three engagements, the problem each one started with, and the numbers that moved. Client names are withheld where the commercial detail is sensitive.
+315%
ORGANIC CLICKS, MANUFACTURING
12 → 96
PAGE-1 KEYWORDS, US MARKET
+400%
ENQUIRY VALUE, AUTOMATION
+75%
PERFORMANCE INDEX, FINANCE

BROWSE BY SECTOR

Three engagements, three sectors

MANUFACTURING · B2B · 15 MONTHS

A 40-year manufacturer being outranked in every market it sells into

Three thousand products across fourteen countries, and competitors taking the terms that mattered. On-page work rolled out one country at a time on a fixed twenty hours a month.

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12 → 96
PAGE-1 KEYWORDS, US
+315%
ORGANIC CLICKS
+161%
IMPRESSIONS
AUTOMATION · B2B · 12 MONTHS

A cobot supplier with a slow site and no rankings to speak of

Good products and decent authority behind a slow site that ranked for none of its key terms. Technical fixes, on-page work and content, with their own marketer trained alongside us.

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+181%
MONTHLY ENQUIRIES
+255%
MONTHLY TRAFFIC
+400%
AVERAGE ENQUIRY VALUE
FINANCIAL SERVICES · B2B · 3 MONTHS

A fund administrator competing in a crowded finance sector

Fund accounting and administration, a long sales cycle, and a sector where everyone is bidding for the same terms. An audit, metadata and technical repairs, then keyword-led content.

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+75%
PERFORMANCE INDEX, 3 MONTHS
Page 1
HIGH-VOLUME TERMS, MONTH 1

HOW TO READ THESE

Percentages without a baseline mean nothing

A 400% increase on four enquiries a month is sixteen. Where a figure is a percentage, the starting point and the period are stated, because that is the only way you can judge whether it is impressive.

Attribution has limits

Search rarely works alone. Where a client was also running paid or PR, we say so rather than claiming the whole gain.

Timeframes are real

Most of this takes quarters, not weeks. An early win on a low-competition term is possible in the first month, but the compounding that changes a year takes longer, and anyone showing you a six-week transformation is showing you a seasonal spike.

Not everything worked first time

Where an approach had to be changed or undone partway through, the write-up says so rather than presenting a straight line from start to finish.

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