WEBSITE DESIGN
Most agency builds look good and rank badly, because search was considered after the design was signed off. We plan architecture, content and speed from the first wireframe.
BUILD PROCESS
The sitemap comes out of keyword and intent research, so every page exists because someone is looking for it. Then we design, then we build, then we measure.
01
Intent mapping, competitor gaps and a page structure designed to be crawlable and quotable.
02
Layout and words developed together, so headlines carry the keyword and the sales argument.
03
Clean, fast front end with schema and accessibility handled during development, not retrofitted.
04
Redirect mapping and post-launch monitoring so a relaunch never costs you existing rankings.
On mobile, on a mid-range device, on a real connection.
Organisation, service, product and FAQ markup, tested before launch.
Every page has a single clear action, not five competing ones.
Your team can publish pages and posts without breaking the SEO setup.
MIGRATION
The most expensive mistake in web design is a relaunch that tanks existing rankings. It happens on a large share of agency builds, usually because search was never part of the brief.
We treat migration as a deliverable in its own right, with a redirect map signed off before launch and daily monitoring afterwards while the engines re-crawl.
Every indexed page catalogued with its traffic and ranking value before anything moves.
One-to-one redirects wherever possible, reviewed rather than pattern-matched.
The staging site blocked from indexing, and the block removed at launch deliberately.
Crawl errors, index coverage and rankings checked daily for the first fortnight.
BUILD TIMELINE
WEEKS 1–2
Intent mapping, competitor gaps and a page structure built to be crawlable and quotable.
WEEKS 3–5
Layout and words developed together so headlines carry the keyword and the argument.
WEEKS 6–9
Front-end development with schema, speed and accessibility handled during the build.
WEEKS 10–12
Redirects, launch, then two weeks of close monitoring before handover.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer before any proposal.
Usually WordPress, because it gives your team control without developer time for everyday changes. We will recommend something else if your requirements genuinely need it.
Ten to twelve weeks for a typical business site, longer for large catalogues. Most delays come from content and approvals rather than development.
Yes. Your team can publish pages and posts without breaking the SEO setup, and we hand over documentation rather than keeping you dependent on us.
Not if the migration is done properly. That means a full URL inventory, a reviewed redirect map and daily monitoring after launch. It is included, not an extra.
We can, and on search-led builds we usually do, because the copy and the page structure have to be decided together. Your team reviews and approves everything.
Most clients move onto an SEO retainer, but there is no obligation. If you would rather take it in-house we hand over cleanly.
The programme most builds continue into after launch.
Conversion work for consumer landing pages.
How the build fits with the search programme.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: ranking and click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
✓Written by a senior strategist within two working days
✓Covers Google, Bing and AI answer engines
✓One follow-up email, and only if you want one
