SEO SERVICES
Five services that work as one engine: technical SEO, answer engine optimisation, B2B search, B2C search and website builds. Buy one or the whole programme. The foundations are shared either way.
HOW THE SERVICES FIT TOGETHER
Search used to be one channel with one results page. It is now several: classic organic listings, the map pack, AI Overviews and conversational assistants. What makes you visible in all of them is the same underlying work.
A site that is technically clean, clearly structured and demonstrably authoritative gets ranked by Google and quoted by ChatGPT. Our services are split by the outcome you need, not by the channel, which is why they overlap deliberately.
Crawlability, speed, information architecture and internal linking.
Entity signals, schema and unambiguous copy so machines know what you do.
Earned coverage, reviews and corroboration from sources engines already trust.
Pages that turn the visit into an enquiry, tracked through to pipeline.
Each has its own page with scope, deliverables and the questions clients usually ask before committing.
01
Technical health, keyword and intent research, on-page work, content and authority building. The core programme most clients start with.
Technical audits and fixes
Keyword and intent mapping
Title and meta rewrites for click-through
Content production and optimisation
Link earning and digital PR
02
Entity and schema work that gets you cited by ChatGPT, Perplexity and Google AI Overviews rather than merely indexed.
Entity and knowledge graph foundations
Extractable answer formats
Schema implementation and validation
Citation and share-of-voice monitoring
Competitor answer-gap analysis
03
Low-volume, high-value search for specifiers, procurement teams and technical buyers working through long committee-led cycles.
Bottom-of-funnel term capture
Specification and datasheet content
Comparison and alternative pages
Shortlist visibility in AI research
Lead quality and pipeline reporting
04
Fast, local, mobile consumer search. Being visible at the moment of intent, then converting the visit rather than leaking it.
Local SEO and Google Business Profile
Category and product architecture
Core Web Vitals on mobile
Review and reputation signals
Landing page conversion work
05
Builds planned from search strategy outwards, so architecture, speed and schema are decided before the visual design is signed off.
Research-led sitemaps
Wireframes and copy developed together
Fast, accessible front-end build
Migration and redirect mapping
Post-launch ranking monitoring
Start from the symptom. Each of these is a problem we hear most weeks, with the work that usually fixes it.
Either your positions are decaying, your titles miss the intent, or an AI Overview is answering above you.
Your entity signals and answer formats are weaker than theirs, so the models reach for them first.
Traffic is arriving on informational terms while the commercial ones go to someone else.
Local signals and service-area coverage are too thin to compete in neighbouring areas.
Fixing a fundamentally poor build costs more over two years than replacing it once.
Usually redirect mapping, changed URL structure or lost internal linking. Recoverable, but not slowly.
HOW ENGAGEMENTS RUN
01 · WEEK ONE
Manual review across rankings, click-through rate, technical health and AI visibility.
02 · WEEK TWO
Fixes ranked by revenue impact, so month one moves something that matters.
03 · ONGOING
Technical work, content and schema shipped monthly, not queued behind approvals.
04 · MONTHLY
Leads, revenue and citations reviewed together. Impressions are context, never the headline.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer before any proposal.
Yes. Most clients start with either an SEO programme or a website build. We will tell you plainly if a single service cannot deliver what you are asking for, rather than selling it anyway.
No, but they share most of their foundations, so buying them separately usually costs more for the same result. If budget forces a choice, we start with the work that serves both.
It depends on the size of the site and the competitiveness of the terms. After the free audit you get a fixed monthly figure and a scope, not a range.
No lock-in. We work rolling month to month, because retention should come from results rather than notice periods.
The person who audits your site. We are a small senior team with no account-manager layer and no junior handover.
Technical and click-through fixes can move within weeks. Content and authority work compounds over six to twelve months. We report on both timelines separately.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: ranking and click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
