AMAZON SEO
That one difference changes everything. On Amazon, conversion rate and sales velocity are ranking factors, so listing work is commercial work: the words, the images, the price and the reviews all feed the same loop.
| FACTOR | AMAZON | |
|---|---|---|
| Primary goal | Answer the query | Complete the sale |
| Strongest signal | Relevance and authority | Conversion rate and sales velocity |
| Off-site factors | Backlinks matter | External traffic helps, links do not |
| Keyword placement | Repetition adds little | Indexed once, from defined fields |
| Images | Supporting | A ranking factor, via conversion |
| Price | Irrelevant to ranking | Directly influences it |
In this order, because indexing for the right terms is pointless if the listing then fails to convert the traffic it earns.
01
What shoppers actually type, how the top listings in your category are indexed, and which terms you have no realistic chance on yet.
02
Primary terms in the title without turning it into a keyword list, and bullets that answer the objection each shopper has before buying.
03
Search terms, attributes, variations and category placement, where most of the avoidable indexing problems live.
04
The image set does more for conversion than any copy change. A+ modules for the detail that decides a considered purchase.
05
Compliant review generation, plus answering the questions that repeat, because the same doubt is costing you sales daily.
06
Ranking your own site for the same searches and sending qualified traffic across, which Amazon rewards and your competitors rarely do.
DO NOT RENT YOUR WHOLE BUSINESS
Amazon is an excellent channel and a poor foundation. You do not get the customer data, you compete with the platform’s own brands, and a category change can halve your revenue without notice.
So we treat the two as one programme: rank on Amazon for the volume, rank your own site for the margin and the relationship, and let each feed the other.
SHARED
One research exercise serves both channels, and Amazon data reveals the commercial terms Google tools understate.
SHARED
Specifications, dimensions and use cases written once, then formatted for each platform’s rules.
SITE ONLY
Buying guides and comparisons you cannot publish on a listing, which is also what AI assistants quote.
SITE ONLY
Email list, repeat purchase and the data Amazon will never hand over.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer before any proposal.
No. We are a search agency rather than a paid media one, so we work alongside whoever runs your advertising. Organic ranking and paid spend interact heavily, and we share research and data with them.
Indexing changes can register within a week. Ranking movement depends on conversion, so it typically takes four to eight weeks of consistent sales at the improved conversion rate to hold a better position.
Yes, and doing both is the point. Shoppers who find you on Amazon often buy direct next time, and traffic you send to Amazon from your own site helps its ranking.
Up to a point. We can advise on compliance and content problems, but account health and Seller Support escalations are better handled by a specialist Amazon consultant, and we will say so.
Yes, where the detail justifies it. For considered purchases it makes a measurable difference to conversion; for simple commodity products it is often unnecessary.
The same principles apply to eBay, Etsy and OnBuy, with different field structures. We work mainly on Amazon because that is where the volume and the data are.
Category architecture and product search on your own store.
The consumer search programme this usually sits inside.
Start with a diagnosis of the site and the listings together.
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