KNOWLEDGE HUB
Practical guides to how search actually works, written for business owners rather than other agencies, and structured so the answer engines can quote them.
BROWSE BY TOPIC
GUIDE
Crawling and indexing, crawl budget, site architecture, sitemaps and page speed — plus how to read the Search Console indexing report.
GUIDE
Titles, headings, internal links and keyword research — and the on-page folklore that is still repeated and is not true.
GUIDE
What a backlink is worth, why domain authority is not a Google metric, and what realistically earns links for a small business.
START HERE
If you are new to search, these cover the fundamentals that everything else in the hub builds on.
LATEST FROM THE BLOG
1 SEPTEMBER 2026
The practical version of answer engine optimisation, start to finish.
17 AUGUST 2026
What moves in weeks, what takes quarters, and what takes a year.
4 JANUARY 2022
Entities and meaning, written before the answer engines made it urgent.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer before any proposal.
Business owners and marketing managers rather than other agencies. Every entry is written so that someone without an SEO background can act on it.
Entries are revised whenever the underlying guidance changes, and the whole hub is reviewed quarterly.
Please link to them rather than copying them. Duplicated content helps nobody’s rankings, least of all yours.
Because short definition pages do not earn their place. We previously ran sixteen of them and Google declined to index almost any — it had crawled them, judged them thin, and moved on. Three guides that genuinely cover a subject are worth more than sixteen that restate a dictionary, both to a reader and to a search engine.
Yes, where it affects search. The technical guide covers CMS structure, navigation menus, sitemaps and plugin-level problems — including a real Elementor case where the Hello theme prints a second meta description alongside your SEO plugin.
Read the technical guide first, then on-page, then links and authority. They are ordered deliberately: there is no point optimising a page Google has not crawled, and no point chasing links to a page that does not answer the query.
Longer articles on what is changing in search right now.
The service behind most of the AI search material here.
What we do, and which service fits which problem.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: ranking and click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
✓Written by a senior strategist within two working days
✓Covers Google, Bing and AI answer engines
✓One follow-up email, and only if you want one
