B2C SEO
Consumer search is fast, local and mobile. We work on the part of the journey that decides revenue: being visible on high-intent terms and giving people a page that converts when they land.
Ranked in the order we usually find the most money sitting unclaimed.
01
Google Business Profile, location pages and review signals for the map pack that sits above everything.
02
Architecture, faceted navigation and product data built around how people actually search for the item.
03
Consumer traffic is impatient. Core Web Vitals work here pays back in conversion as much as ranking.
04
Clear pricing, proof and one obvious next step, so hard-won traffic does not bounce straight back.
CONSUMER CLIENT RESULTS
+90%
REVENUE FROM ORGANIC
Category architecture rebuild and product listing optimisation. E-commerce retailer.
+363%
AI CITATIONS
Structured FAQ and schema strategy across 60 service pages. Local trades business.
2.2×
QUALIFIED LEADS
Local SEO plus a landing page conversion overhaul. Professional services firm.
LOCAL SEARCH
For most consumer businesses the map pack sits above everything else and takes the majority of clicks. It runs on different signals to organic listings: proximity, profile completeness, review volume and behaviour.
We work both surfaces together, because a strong Google Business Profile with a weak website still leaks the enquiry at the last step.
Categories, services, attributes, photos and posts kept current rather than set once.
A simple, repeatable process your team will actually follow after the job is done.
Genuinely distinct pages per town, not a template with the place name swapped.
Consistent business data across the directories that still carry weight.
CONVERSION
Traffic is expensive to earn and cheap to lose. These are the five things we most often fix.
01
A starting-from figure or a clear range. Silence on price is the most common reason a visitor leaves.
02
Reviews, accreditations and recognisable names, visible without scrolling.
03
A single next step per page instead of five competing calls to action.
04
Consumer visitors are impatient. Speed work pays back in conversion as much as in ranking.
05
Phone numbers that dial, forms short enough to finish, and a visible response-time promise.
06
Guarantees, process explanations and honest answers to the questions that stall a decision.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer before any proposal.
Local and technical work often moves within four to eight weeks, because the map pack responds faster than organic rankings. Competitive category terms take longer.
Volume, recency and response rate all feed local visibility, and they affect whether someone clicks you over the result above. Both matter, and the second is often worth more.
Only if each one can say something genuinely specific. Twelve near-identical pages will be treated as thin content. We usually build fewer, better pages and cover the rest differently.
They do different jobs. Paid buys immediate volume you stop receiving when you stop paying; SEO compounds but takes months. Most consumer businesses need both, in different proportions over time.
Sometimes. Many platforms are workable with care. Some cap what can be fixed technically, and we will tell you early if yours is one of them rather than billing months of workarounds.
Yes, as a standalone piece of work. It is often the fastest single improvement for a local business.
Local search for single-location and service-area businesses.
When the site itself is the conversion problem.
The full programme consumer work sits inside.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: ranking and click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
✓Written by a senior strategist within two working days
✓Covers Google, Bing and AI answer engines
✓One follow-up email, and only if you want one
