— BLOG
Notes from live client work: answer engine optimisation, realistic timelines, technical questions and the small decisions that quietly affect rankings. Published when we have something worth saying rather than to a content calendar.
LATEST · 1 SEPTEMBER 2026
A practical walkthrough of answer engine optimisation: the entity foundations, schema and content structures that decide whether an AI system quotes you or a competitor when someone asks about your market.
SEO INFORMATION
AEO · AI SEARCH
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ALL ARTICLES
All SEO information Website
SEO INFORMATION · 1 SEPTEMBER 2026
The entity foundations, schema and content structures that decide whether an AI system quotes you or a competitor.
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SEO INFORMATION · 17 AUGUST 2026
What moves in weeks, what takes a quarter, and what genuinely takes a year, with the reasons behind each.
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WEBSITE · 28 SEPTEMBER 2022
Which pages a business site actually needs, and how the structure affects what search engines can rank.
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SEO INFORMATION · 5 JANUARY 2022
A small technical decision with a clear right answer, and one that is awkward to reverse later.
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SEO INFORMATION · 4 JANUARY 2022
Why length is a symptom rather than a ranking factor, and what the word count is really telling you.
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SEO INFORMATION · 4 JANUARY 2022
Entities, relationships and structured meaning, written before the answer engines made the subject urgent.
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FROM THE KNOWLEDGE HUB
SEO
What an audit should examine, and what you should receive at the end of one.
SEO
The element with the most influence over whether a ranking earns a click.
ON PAGE SEO
When updating an existing page beats publishing a new one.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer.
When there is something worth saying. We would rather publish six articles a year that are genuinely useful than forty written to hit a quota, and search rewards that choice more than it used to.
The same senior team doing client work. Everything comes out of live engagements rather than being commissioned from a content mill.
Yes. If you have a search question you cannot find a straight answer to anywhere, send it over and we will either answer it directly or write it up.
No. We do not publish guest content or sell links, and that is unlikely to change.
The hub holds short definitions of terms. The blog holds longer articles and time-sensitive material about what is changing in search.
Please do, with a link back. We would rather be cited than copied, for the same reason we advise clients not to duplicate content.
Short definitions across SEO, on-page, off-page, WordPress and web design.
The service behind the AEO guide.
What we do, and which service fits which problem.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: rankings, technical issues, and how visible you are inside AI answers.
✓ Written by a senior strategist within two working days
✓ Covers Google, Bing and AI answer engines
✓ One follow-up email, and only if you want one
