SEARCH ENGINE OPTIMISATION
Technical foundations, on-page work, content and authority building for UK B2B and B2C brands. Position one is worth nothing if the result underneath it is the one people click.
Six workstreams, sequenced by what is costing you the most traffic today rather than by what is easiest to report on.
01
Crawl and index control, site speed, Core Web Vitals, internal linking and site architecture.
02
Mapping the terms your buyers actually use to the pages that should own them.
03
Titles, meta descriptions, headings and body copy rewritten to match intent and win the click.
04
Pages written by people who understand the subject, structured to rank and to be quoted.
05
Earned coverage and relevant placements. No networks, no bulk buying, no risk to the domain.
06
Analytics and Search Console configured so leads, not sessions, are the headline metric.
THE CLICK-THROUGH GAP
Every audit we run separates them, because the fix for each is completely different and only one of the three is about rankings.
CLICK SHARE BY POSITION · UK DESKTOP
Indicative industry click-share curve. Your own figures come from your Search Console data in the audit.
DELIVERABLES
An SEO retainer should produce visible artefacts, not a summary of activity. Every month you get the work itself plus a short note on what it was meant to move and whether it did.
Nothing is hidden behind a dashboard login. If a month was spent on technical debt with no ranking movement yet, the report says exactly that.
What was shipped, what is next, and why that order.
Live pages, with the terms and intent each was built for.
Fixes applied, with before and after measurements.
Leads, revenue and citations, with rankings as context.
TIMELINE
MONTH 1
Audit, tracking fixed, and the cheap high-impact changes shipped immediately.
MONTHS 2–3
Crawl, speed and template issues cleared. Titles and metadata rewritten for click-through.
MONTHS 4–6
Priority pages built and optimised. First meaningful ranking movement on commercial terms.
MONTHS 6–12
Earned links, entity strength and consistent publishing. The part that is hard to copy.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer before any proposal.
Technical and click-through fixes can move within weeks. Content and authority work compounds over six to twelve months. We report on both timelines separately so early progress is not hidden behind an average.
No, and nobody credible does. We commit to the work, the priorities and honest reporting. Any agency guaranteeing a position for a competitive term is either using risky tactics or picking terms nobody searches.
Usually both. Most sites have pages that are close to ranking and need improving, plus gaps that need new pages. Rewriting what is nearly working is normally the cheaper win.
We earn links through coverage, data and genuinely useful content. We do not buy from networks or private blog networks, because the medium-term risk to your domain is not worth the short-term gain.
Yes, and it is often the most efficient arrangement. We handle strategy and technical work while your team publishes, or we do everything. Both work.
Search Console, analytics and a CMS login. For technical work, either developer access or a route to your development team.
Getting cited by ChatGPT, Perplexity and AI Overviews.
Long sales cycles, technical buyers, small search volumes.
Fast, SEO-structured builds that convert the traffic.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: ranking and click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
