INDUSTRIES WE WORK IN
Search strategy is only as good as your understanding of who is typing. These are the sectors where we already know the buyers, the language and the competitors, so month one is spent working rather than learning.
WHY SECTOR CHANGES THE WORK
A manufacturer might have forty genuinely valuable searches a month, each worth five figures. A local trades business might have four thousand, each worth a few hundred pounds. The first needs precision and technical credibility. The second needs coverage, speed and reviews.
Sector knowledge is what stops a plan being generic. It decides which terms are worth chasing, what proof a buyer needs on the page, and how quickly results should be expected.
Whether you are chasing a few high-value queries or thousands of small ones.
A single consumer, or a committee of four researching independently for months.
Certifications and tolerances, or reviews, photos and clear pricing.
Distributors and marketplaces, national chains, or directory aggregators.
Two have full pages of their own. The rest we work in regularly and can talk through in detail on a call.
01
Local and niche search, where tight geography and real reviews beat a bigger competitor’s budget.
Google Business Profile and map pack
Service and service-area pages
Reviews, citations and consistency
Call and form tracking by source
02
Specifiers and engineers searching by part, standard, tolerance and application, with catalogues that are usually half invisible.
Product data published as pages
Application-led content
Standards and compliance in text
Outranking distributors and resellers
Six more markets we work in. If yours is not here, the free audit will tell you quickly whether search is worth the investment at all.
Bought on expertise and trust, so authority content and named people matter more than volume.
Highly competitive practice-area terms where thin content is penalised hardest. Precision over quantity.
Accuracy, authorship and compliance are ranking factors here, not just good practice.
Category architecture and faceted navigation decide far more revenue than blog output does.
Local coverage across multiple towns without publishing a dozen near-identical pages.
Comparison and alternative searches, plus heavy exposure to AI-assisted product research.
ACROSS SECTORS
+176%
ORGANIC SESSIONS
Sensor manufacturer. Twelve-month entity-led content rebuild plus technical fixes.
+363%
AI CITATIONS
Local trades business. Structured FAQ and schema strategy across 60 service pages.
2.2×
QUALIFIED LEADS
Quantity surveyor. Local SEO plus a landing page conversion overhaul.
+90%
REVENUE FROM ORGANIC
E-commerce retailer. Category architecture rebuild and product listing optimisation.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer before any proposal.
It helps, but what matters more is whether we understand your buyer. We spend the first fortnight on that regardless of sector, and the audit will show whether we have read your market correctly.
No. We work with one client per sector per geography, and we will tell you if a conflict exists before any proposal.
Often yes, and sometimes no. Low volume with high order values is one of the best cases for search. Low volume with low value usually is not, and we will say so.
Our clients are UK-based, though many sell internationally. We handle international targeting and hreflang where it is relevant.
Yes, and it is a common problem. Resellers and marketplaces often outrank the manufacturer on its own products. That is a fixable structural issue.
The same way: leads, revenue and citations first, with rankings and impressions as supporting context.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: ranking and click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
✓Written by a senior strategist within two working days
✓Covers Google, Bing and AI answer engines
✓One follow-up email, and only if you want one
