— LINK BUILDING
Nothing bought from a marketplace, nothing placed on a site that exists to sell links. Fewer, better placements on real publications, plus the citations that decide whether an AI assistant trusts you at all.
Every link has a reason a real editor would publish it. If we cannot articulate that reason, the placement is not worth having and will not last.
01
Original data, survey results or expert commentary that trade and regional press have a reason to cover.
02
Bylined pieces in the titles your buyers actually read, written by your specialists with our editing.
03
Regional press, chambers, sponsorships and the directories that still carry weight in your county, with consistent NAP data.
04
Finding the places that already talk about you without linking, and asking. The cheapest authority most businesses are sitting on.
WHAT WE WILL NOT DO
Cheap links are cheap because they carry risk. A manual action or a devaluation takes months to recover from and costs more than doing it properly would have. If another agency is quoting a volume of links per month, ask them where those links come from.
Sites that sell placements sell them to everyone, including your competitors and anyone else who pays.
Networks built purely to pass authority. Detectable by pattern, and the cause of most penalties we are asked to clean up.
You link to me, I link to you, at scale. Obvious to spot and worth nothing to either party.
Nobody can promise twenty editorial links a month without buying them. We report what we earned and what it cost.
BEYOND THE LINK
Assistants weigh how consistently and credibly a business is described across the web, not just who links to it. A brand described the same way in ten trustworthy places is easier to recommend than one with contradictory details in forty.
So we treat citations, directory data and brand mentions as part of the same job, and fix the inconsistencies before chasing anything new.
Name, address and phone identical everywhere, including the listings you forgot you created.
One clear description of what you do and where, repeated across your profiles and schema.
Enough recent reviews in the places assistants read to make you a safe recommendation.
An honest look at what a previous agency left behind, and whether it needs disavowing.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer.
We will not quote a number, because anyone who does is buying them. We agree a budget and a set of campaigns, then report exactly what was earned, where, and what it cost per placement.
Yes, and arguably more. Authority is part of how a model decides which sources to trust. The difference is that consistent mentions now count alongside the links themselves.
Possibly. We will audit the profile and tell you honestly whether it is neutral, helping, or a liability worth disavowing. Most inherited profiles are a mix.
Sometimes, with genuinely newsworthy data. Trade and regional titles are usually a better investment for a local or B2B business, and considerably more achievable.
Weeks to see the link, a quarter or two to see the effect, and only if the page being linked to is worth ranking. Links do not rescue a weak page.
No. We charge for the campaign work. Pricing per link creates an incentive to buy the cheapest thing that counts as a link, which is exactly the problem.
The work that gives a publication a reason to link.
The programme authority work sits inside.
Includes a review of what your current link profile is doing.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: rankings, click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
✓ Written by a senior strategist within two working days
✓ Covers Google, Bing and AI answer engines
✓ One follow-up email, and only if you want one
