— SEO AUDITS
Most audits are a plugin export with a logo on the front. Ours tells you what is costing you enquiries, in what order to fix it, and what each fix is worth. Written by a person who has looked at your analytics.
Authority spent on pages that cannot be crawled is wasted. Conversion work on traffic that never arrives has nothing to act on. Sequence matters as much as findings.
01
Crawl and index coverage, Core Web Vitals on a mid-range phone, redirect chains, canonicals, JavaScript rendering and mobile usability.
02
Which commercial searches you cover, which you have written twice, and which pages rank but answer the wrong question.
03
Referring domains worth having, anchor profile risk, local citation consistency and the gap against the sites outranking you.
04
Whether ChatGPT, Gemini, Perplexity and Copilot name you for your commercial questions, and which sources they quote instead.
WHAT YOU GET
Every finding is written as an instruction with a reason and an expected outcome. If we cannot explain why a fix matters commercially, it does not go in the report.
You own the audit outright. There is no obligation to continue with us, and no part of it is withheld to force a retainer.
Every item scored on effort against expected impact, ordered so the first week’s work is obvious.
Findings in plain English, with the evidence behind each one and what it is costing you now.
The searches worth owning, mapped to the page that should own each one.
What the three sites above you have that you do not, separated into structural and content gaps.
An hour to challenge the findings and ask why. Recorded, so your developer can watch it later.
HOW IT RUNS
DAY 1
Read-only access to Analytics, Search Console and the CMS, plus a call to agree what commercially matters.
WEEK 1
Full crawl, log review where available, and twelve months of performance data read against your own goals.
WEEK 2
Page-by-page review of your commercial templates, competitor comparison and AI assistant testing.
WEEK 3
Report delivered, then the call. Implementation help is optional and quoted separately.
COMMON QUESTIONS
Anything not covered here, ask us directly and you will get a straight answer.
It depends on the size of the site and whether ecommerce templates are involved. You get one fixed figure before we start, and it does not move.
Use one, by all means. Free crawlers are good at finding symptoms. They cannot tell you which of the 400 issues they list is the one costing you money this quarter, and they will happily flag things that do not matter at all.
If you want us to. Plenty of clients hand the list to their own developer, which is fine and is why the report is written as instructions rather than observations.
Yes, and sometimes the answer is no. A rebuild is expensive and often unnecessary. If your problem is structure and content rather than the platform, we will say so.
A full audit annually for a stable site, plus a lighter technical check each quarter. Always run one before and after a redesign or migration.
Yes, as one of the four layers. We ask the assistants your commercial questions, record who they name, and identify which sources they are quoting instead of you.
The programme most audits lead into.
The AI visibility layer, explained in full.
The knowledge hub definition, if you want the theory first.
FREE SEO & AEO AUDIT
Send your domain and we will send back a written audit: rankings, click-through gaps, technical blockers, and how often the answer engines cite you. No cost, no obligation, no automated PDF.
✓ Written by a senior strategist within two working days
✓ Covers Google, Bing and AI answer engines
✓ One follow-up email, and only if you want one
