SEO Marketing

The Most Important 25 Website Pages You Need To Include On Your Website

Make sure you are prepared

Whilst understanding what pages you require for your website is important, make sure you have thought out your design, domain and hosting. All websites should include a safety certificate, also known as an SSL.

In addition to the above, you should also include Google Analytics on your site. This gives you a great opportunity to analyse what web pages are working and performing well. It also enables you to track traffic.

Before you start thinking about the content for your website, it is important to create a plan which outlines what each page will contain. That way you won’t repeat yourself or forget vital information. The most common pages on successful websites include:

website pages

1) Homepage

This is typically the first page that your visitors will see when they come to your site. It should provide a brief overview of what your site is about and what they can expect to find.

2) About Page

This is typically the first page that your visitors will see when they come to your site. It should provide a brief overview of what your site is about and what they can expect to find.

3) Products / Services Page

A separate page should be made for each product/service in order to give as much detail about each as possible. Include a summary of the product/service, then any other information you have. If the page seems too long, it can be broken into multiple pages. When people use the internet to search for information, they want to find it immediately and not have to wait until the next day to speak to someone on the phone. The more information that can be given about products/services, the better.

4) Contact Page

Include your contact information in as many places as possible, both on your website and off. Make it easy for potential customers to reach out to you. This could include creating a dedicated Contact Us page, including your information on your About Us page, and including it at the bottom of every page. Be sure to include your business name, physical and mailing address, telephone number, email, emergency number, website address, and links to your social media profiles.

5) Pricing

Wherever possible, include the cost of your goods/services. Even if you can’t be explicit. It is beneficial to include at least a ballpark figure.

6) Testimonials / Product Reviews / Before & After

Including testimonials from current customers is a great way to show potential clients that your business is trustworthy and reliable. Make sure the testimonials are real, and if possible, include contact information for the person who supplied the testimonial. If you don’t have any right now, reach out to your customers and ask for their feedback. Most happy customers will be glad to provide it. You could also include before-and-after photos. Show the problem picture and beside it show the picture of the resolution, with an explanation of your product’s benefits.

7) Frequently Asked Questions (FAQ)

This has been shown to be a great time saver for many companies. By having a section on your website devoted to answering questions, you can reduce the amount of time spent answering questions by email or phone. An FAQ can address potential customer concerns that might prevent them from making a purchase.

8) Response form such as “Subscribe” or “Enquiry” form

If you want to create a mailing list, you need to ask customers for only their basic information, like name and email address. Keep in touch with your customers by sending information that might be interesting to user. You can also develop your own online magazine (ezine). There are many free or cheap programs that can handle this for you.

9) Resources / Articles

Make your business more valuable by including extra related information. For example, if you sell wedding dresses, you could also include information about reception venues, wedding planners, wedding cakes, and flowers. By providing more comprehensive information, you’ll attract more visitors.

10) Guarantee

Offering a money-back guarantee is an effective way to increase sales. The longer the guarantee, the more effective it will be. For example, a 30-day, 60-day, 1-year, or lifetime guarantee will be more effective than no guarantee at all.

11) Survey

What is a survey?  A survey is a research method used to collect data from a target population. Surveys are used to collect primary data, which is data that is collected firsthand from respondents. Surveys can be administered in person, by phone, by mail, or online.

12) Events Survey

This can be relevant to your business or field. For example, if you’re an artist, you can list dates and locations where your art will be displayed, or if you’re a singer, where you will be performing.

13) Search My Website Feature

Having a search function on your website can be helpful for visitors who aren’t sure what they’re looking for. Like search engines, this feature allows users to type in a word or phrase and then search for it within your website. This is like having your own mini-search engine that only searches through your website.

14) Return/Refund Policy

Make your website’s return/refund policy easily accessible and straightforward to understand to create a comfortable environment for customers during transactions.

15) Privacy Policy

Privacy is still a big problem for people who shop online. A lot of customers are worried that their information will be stolen or mishandled, and this stops them from making a purchase. Creating a good online shopping experience depends on trust, and trust starts with ensuring customer privacy.

16) Sitemap

What is a sitemap?  A sitemap is a list of pages on a website. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a website, typically organized in a hierarchical fashion. This design is easy for users to navigate and understand. Additionally, it is easy for search engines to index the pages on the website, which can lead to higher search engine rankings. Navigation is key to any website design. You want to make sure your web visitor is able to navigate the site quickly and easily. 

17) Copyright Information

Your website should carry a copyright notice to protect its intellectual property. It is generally in the form of “Copyright © 2022, Your Company Name”.

18) Links

If you want to improve your search engine ranking, one thing you can do is link to other businesses on your website. This will not only bring you more visitors, but may also help improve your ranking. In addition to this, make sure you create internal links to other relevant website pages.

19) Media Information

Any press coverage, whether it be in print, on television, or online, is excellent content to include on your website. This helps build credibility and trust with potential customers.

20) News

Your communications should provide information that is of value to your customers or that will help them to understand your industry better.

21) Online store (Ecommerce)

An online store is a platform that lets your potential customers buy from you 24/7. There are some key components to think about when creating an online store. Navigation should be easy and straightforward on your website. The process of placing an order should be uncomplicated. In addition, accept common payment methods that are convenient for your customers. Lastly, test your store regularly from a customer perspective to get feedback. Creating an e-commerce store can be complicated and may require further web development.

22) Blog

A blog is a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog.

23) Photo Gallery

You may wish to showcase your goods or services in a special photo gallery, even if you don’t want to sell them online. This will show your potential customers how your products or services are actually being used. Remember, “a picture paints a thousand words.” This is especially true on your website, where potential customers may go to your competitor’s website if you don’t give them all the information they need or want.

24) Special Deals & Promotions

You should have a page on your website devoted to special deals and promotions where you offer discounted pricing or additional products and services. Change your offers frequently, and don’t forget to email your potential clients and announce special deals on your social networks. This will help bring traffic to your website and keep customers coming back.

Tom H-J
Author Bio

Tom Hall-Jones assists businesses of all sizes grow through proven website and SEO strategies. He is the founder of, providing valuable insights for business owners of both small and large covering all industries in how to grow their business in the ever changing digital world.