What is SEO? Search Engine Optimization
Search Engine Optimization also known as SEO is the practice of increasing the quantity and quality of visitors to your website through organic search engine results by improving rankings and online visibility.
From specific research, studies shows that websites on the first page of Google receive almost 95% of clicks, and those websites that have results higher up the on the first page receive an increased click through rate (also known as CTR) and increased web traffic.
Based on a specific search engines algorithm, all natural or free search results appear directly below the pay-per-click adverts. You can also find additional natural listings in Google’s search results like videos and map listings.
To keep it simple and to understand SEO, basically search engine optimisation comes down to three factors which are Quality of Traffic, Quantity of Traffic and Organic Results. Organic search traffic is any unpaid traffic that comes from the Search Engine Results Page also known as SERP.
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SEO services that are data driven
Time is an incredibly important factor in business and in life and wasting time, money and resources can carry risks if you do not get your desired results.
To avoid any unnecessary loss of time we go down the Search Engine Optimization data driven route where we analyse your industry trends, conversion rate and competitors not only using Google’s search console and Google Analytics but by using our designated analysis tools to create the desired SEO campaign for your business.
On top of this, we can take a deep look into your competitors pay per click marketing and SEO and if it is giving them results then we can reverse engineer that approach and improve on the experience they offer.
How does SEO work?
Search engines use web crawlers, which are also called bots or spiders, to collect information about webpages and store it in an index. This index is like a giant library where a librarian can help you find a specific book (or web page) that you are looking for.
Algorithms index pages according to ranking factors to determine the order they appear as search results. Just as a librarian would be able to tell you which book in the library has the answers to your questions, the algorithms can tell you which page has the information you’re looking for. However, while you can pay for ads to appear higher in search results, you cannot pay for a higher organic search ranking.
Why is SEO important for marketing?
SEO is a vital element of digital marketing because people perform trillions of searches every year, often with the goal of finding information about products and services. Search is often the primary source of digital traffic for brands and reinforces other marketing channels. Having greater visibility and ranking higher in search results than your competition can significantly impact your bottom line.
Google search results have been getting better and better at giving users the information they need directly, instead of just directing them to other websites.
In conclusion, SEO is the basis of a comprehensive marketing system. When you comprehend what your site visitors want, you can then use that information across your marketing campaigns (paid and organic), across your website, across your social media accounts, and so on.
There are two main approaches to SEO: black hat and white hat.
Using underhanded methods to improve SEO ranking is known as ‘black hat SEO’. Those who use this approach try things like keyword stuffing and link scraping to get results more quickly. While this may result in some traffic to the site in the short term, eventually Google will catch on and penalize or blacklist the site, making it impossible to rank at all.
In contrast, white hat SEO is the method of developing a lasting online business. If you execute SEO in this manner, you will concentrate on your human audience. You will attempt to provide them with the most excellent content available and make it readily accessible by following the search engine’s guidelines.
There are a few things you can do that will get you blacklisted by Google very quickly. Duplicating content, invisible text, keyword stuffing, cloaking and redirecting, and poor linking practices are all things to avoid.
Gray hat SEO is a more ambiguous and less pure form of SEO, but it is also less deliberately manipulative than black hat techniques. With gray hat SEO, you are not trying to trick anyone or game the system, but you are trying to get a distinct advantage.
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Local and National Search Engine Optimization
Unlimited areas of SEO Marketing
Firstly….we look after small local businesses and national businesses with their Search Engine Optimisation and increase their brand awareness.
SEO involves making your website as search engine friendly (Google) and user-friendly as possible, so you appear higher in the search results.
We are not your typical SEO agency. With over 20 years of business experience focusing on Online Marketing strategies and business development we know what it takes to be successful. Our affordable SEO services are backed by real results to ensure you see a strong ROI. We will work closely with you to create a comprehensive strategy that prioritises ranking at the top of Google for competitive keywords.
Each month we will send a detailed report with the progress of your campaign, so you can see where your money is going. We hold nothing back and want to see your business succeed.
Onsite and Offsite SEO Optimisation
Onsite SEO refers to the activities or amendments on a website to improve its organic visibility. It also acts as part of your inbound marketing. This comes down to improving the experience for your customers or user, accessibility and relevance of your site. Here are just some of the parts to typical SEO activity: Keyword Research, User Experience, Technical Auditing and Onsite Optimisation.
Offsite SEO is basically improving your websites organic visibility which is consists of link building. Link building is a way of increasing the number of reputable links from other websites, as search engines see these as a vote of trust and score them accordingly. The more reputable links you have, the more trust and relevance will pass to your website. Quality of those links is the most important signal. If you have poor links and a lot of them, this can be a negative effect on your site. Typical activities of Offsite SEO in Content Marketing, Outreach and Business Promotion along with Digital PR.
How Does Google Rank Pages
How can SEO be used to improve a website?
There are many ways to use SEO to improve a website. One way is to use keywords in your website content. This will help your website to rank higher in search engine results pages (SERPs). Another way to use SEO is to improve your website’s click-through rate (CTR). This means that when people see your website in the search results, they are more likely to click on it.
What are some common SEO techniques?
Some common SEO techniques are using relevant keywords, backlinking, and creating fresh content.
When it comes to SEO, using relevant keywords is key. You want to make sure that the keywords you are using are ones that are actually being used by potential customers. If you use keywords that no one is searching for, then you will not get any traffic to your site. There are a few different ways to find out which keywords are being used. One way is to use a keyword research tool like Google AdWords Keyword Planner. This tool lets you see how often certain keywords are being searched for. You can also use Google Trends to see how keyword popularity has changed over time. Another way to research keywords is to look at your site’s analytics to see which terms people are searching for to find your site. You can also use Google AdWords Keyword Planner to find new keywords related to your business and to see how much traffic those keywords get.
What are some common SEO mistakes?
One common SEO mistake is not doing enough keyword research. Another mistake is not optimizing your website for mobile devices. A third mistake is not taking advantage of social media platforms. Not optimizing your website for mobile devices is a huge mistake that could cost you a lot of traffic and potential customers. Make sure your website is responsive and easy to use on all devices. Social media platforms are a great way to connect with potential and current customers. You can use social media to promote your brand, share news and updates, and even offer customer service. Plus, social media are a great way to connect with other businesses and build relationships.
Here are some common SEO facts
- SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
- SEO can be done on both on-page and off-page elements of a website.
- On-page SEO includes optimizing the content and HTML of a website to make it more visible to Google.
- Off-page SEO includes optimizing the website’s backlinks and social media presence.
- SEO is important for businesses because it can help them earn higher web traffic levels, which can lead to more customers and sales.
- SEO is also important for helping businesses build their brand and reputation online.
- SEO can be a complex and time-consuming process, but there are a number of tools and resources available to help businesses with their SEO efforts.
- Some common SEO techniques include keyword research, link building, and content marketing.
For those statisticians, here are some SEO Stats for you.
- SEO is short form for “Search engine optimization”
- It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines.
- SEO is important because it helps your website rank higher in search engine results pages (SERPs), which in turn drives more traffic to your site.
- A recent study by BrightEdge showed that organic traffic accounts for 51% of all website traffic and that SEO is the second most effective marketing channel after paid search.
- The same study found that SEO has an ROI of 122%, which is 4 times higher than other marketing channels such as PPC, email marketing, or social media.
- A separate study by HubSpot found that organic traffic converts at a rate of 13%, while paid traffic converts at a rate of 2%.