What is SEO ranking?
SEO ranking is the process of optimizing a website so as to increase its rank in the search engine results pages (SERPs) for certain queries. The main aim of SEO is to improve the visibility of a website so that it may attract more visitors from the online space, through the organic or unpaid search results.
How is SEO ranking determined?
Some of the main factors that are taken into account include the quality and quantity of inbound links, the relevance of the website’s content to the search query, the website’s loading speed, and the overall user experience. Additionally, search engines often change their algorithms, which can result in sudden changes in ranking.