An internal website link is a hyperlink on a webpage that directs you to another page or resource within the same website or domain. These links are used to:
- Navigate the Site: Help users move between different pages or sections of a website easily.
- Organize Content: Establish a hierarchy and structure by connecting related content.
- Improve SEO: Assist search engines in understanding the layout and importance of pages within the site, which can influence search rankings.
For example, on a company’s website, clicking on a link in the main menu to go from the “Home” page to the “About Us” page uses an internal link.
In summary, thoughtfully placed internal links help with SEO by passing equity, facilitating discovery of new content and improving the user experience.